The phenomenon of beige PCs in the 1990s may seem like just a fashion trend, but there was a bit more to it than that.
In the late 1970s, Germany introduced a new workplace standard that only allowed light-coloured electronics in offices. Various other European countries quickly followed their lead.
As Europe was a pretty big market, by the 1980s, a lot of electronics were light grey or beige, from Akai's samplers to the Commodore 64C, Amiga, and Atari ST home computers. By the 1990s, clones of IBM's PCs were almost all beige.
- ThinkPad Deborah Dell & J. Purdy, 1999, ISBN 0-672-31756-7
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