BrickHeadz
BrickHeadz are models of fictional characters made out of regular Lego parts.
They're presumably a stab at the Funko Pop market. I never understood the appeal of either myself, but at least this particular plastic tat can be rebuilt into different models later on, so that's something.
As they're made out of regular parts, unlike minifigs, fans and rival companies alike can design their own models in the BrickHeadz style, making it one of those lines of products that became more of a de facto standard, much like Lego in general.
Further reading
Tips
- "The Anatomy of a BrickHeadz" Huw, Brickset, Feb 2017
Lego themes: BrickHeadz | Lego Basic | Lego Creator | Lego Homemaker | Lego Technic | Lego Town Plan | Legoland | Universal Building Set
